We Got You
New Standard Cannabis – Web design, advertising, art direction, and social creative
New Standard want to create a cannabis retail experience like no other. With high quality products and knowledgeable, approachable staff. We worked on their brand positioning – looking to embrace seasoned smokers and cannabis newbies alike, we created an inclusive ethos; We got you.
We continued this brand mantra over on the social channels where we continued to shake off the stoner stereotypes with a structured social content. Developing a rich story, and growing impressions and engagement each and every month.
We were also tasked to design and build their website in the same mould – making sure that knowledge and approachability was key.

New Standard raised the bar with their first dispensary in Detroit, and continue to do so with more stores popping up all across the state.