Ye Olde Pork Pie Shoppe – Brand world
In the heart of Melton Mowbary – the rural capital of food – you’ll find Ye Olde Pork Pie Shoppe. Dating back to 1851, they specialise in producing a range of handcrafted pork pies. We were asked to rebrand the Shoppe – modernising it while capturing their artisanal passion for pies.

Rich in history, tradition, and with plenty of royal ties, The King of Pies became our brand idea. Leading with a simple and elegant pie crown illustration, alongside bold heritage led type, the unique story of the Shoppe, and the pies within, comes to life.

Long live the pork pie.

Illustrations: Swindler & Swindler
Photography: John Carey

Callum Franklin looking at a pork pie, leaning on a table full of pork pies.
Ye Olde Pork Pie Shoppe logos and alternative logos homepage image
We organised a shoot with chef Calum Franklin and food photographer John Carey, who helped capture the essence of these handcrafted-imperfect pies.
Making a pork pie with Callum FranklinMaking a pork pie with Callum FranklinMaking a pork pie with Callum Franklin