In the heart of Melton Mowbary – the rural capital of food – you’ll find Ye Olde Pork Pie Shoppe. Dating back to 1851, they specialise in producing a range of handcrafted pork pies. We were asked to rebrand the Shoppe – modernising it while capturing their artisanal passion for pies.
Rich in history, tradition, and with plenty of royal ties, The King of Pies became our brand idea. Leading with a simple and elegant pie crown illustration, alongside bold heritage led type, the unique story of the Shoppe, and the pies within, comes to life.